More than 40 years ago – May 17th, 1985 to be exact – a television show named “Dallas” sparked emotions and controversy from the storyline of Bobby Ewing’s death in Season 8. At a time when the primetime soap opera genre was at its peak, the decision to kill off one of the series’ most beloved characters sent shockwaves through audiences and became a cultural phenomenon, embedding itself into the memory of TV fans worldwide.
When Bobby’s death aired, it was met with an outpouring of emotion; fans were stunned. Letters flooded the production offices, pleading for Bobby’s return. The death of such a beloved character dug deep, as viewers grappled with the idea of Dallas without Bobby.
Critics, too, were vocal. Some praised the boldness of the decision, noting that such a significant loss underscored the high stakes of the show. Others, however, questioned the wisdom of removing a character so central to the series’ appeal. The debate further fueled the storyline’s cultural impact, ensuring Bobby Ewing’s death would be discussed for years to come.
Note: Displays the estimated number of container vessels departing China for the United States, focusing on dry cargo ships. Aggregates data using a 15-day moving average to reduce short-term volatility and to provide a clearer view of broader trends in vessel activity. Sources: Bloomberg, Macrobond, Apollo Chief Economist.
While Season 8 concluded with Bobby’s death, the story didn’t end there. As Season 9 unfolded, the absence of Bobby cast a shadow. The show struggled to maintain its balance, and many viewers felt the void left by the death. Ratings began to dip, and it became clear that the decision to kill off Bobby, while dramatic, had left the series at a crossroads.
Then came the twist. Patrick Duffy (the actor who played Bobby) was persuaded to return to the show, and the writers had to come up with a storyline that could undo Bobby’s death. What followed became one of the most infamous plots in television history: the “it was all a dream” reveal.
In the final moments of Season 9, viewers were treated to a shocking revelation. Pamela, Bobby’s wife, awoke to the sound of running water and found Bobby alive and well in the shower. The entirety of Season 9, it was revealed, had been a dream—a narrative reset that erased Bobby’s death and the events that followed.
The decision to bring Bobby back in such a manner was met with same mixed reactions. Some saw the twist as a clever way to correct a misstep, while others felt it undermined the integrity of the series. Nonetheless, the “dream season” twist became one of the most talked-about moments in television history, cementing Bobby Ewing’s death—and resurrection—as a defining chapter of Dallas.
In a corollary, the stock markets’ reaction to the reversal of the “Liberation Day” tariffs seemed to follow the Dallas narrative…all just a dream?
Much like the “dream season” in Dallas the Trump tariffs were met with mixed reactions. Supporters praised them as a necessary correction to longstanding trade imbalances, asserting that they forced other nations to come to the negotiating table. Critics, however, argued that the tariffs risked alienating allies and undermining the rules-based global trade order. Economists debated the long-term impact of the tariffs on U.S. competitiveness, with some warning that protectionist policies could erode the innovation and efficiency gained from international competition. Meanwhile, businesses lobbied for exemptions and adjustments (many received them), highlighting the complexities of implementing such sweeping measures.
To rectify what could have been seen as a misstep, the administration reversed the plan – mostly. That apparent reversal was met with optimism across major stock exchanges. Investors perceived the move as a step toward stabilizing international trade relations, leading to a rally in most markets.
International markets mirrored the reactions seen in domestic exchanges. European and Asian stock indices rallied, driven by optimism about trade normalization. Emerging markets, typically more sensitive to tariff policies, showed promising positive movement.
Questions about the sustainability of the reversal remain, particularly considering geopolitical tensions and potential further policy changes. Individuals and corporations hedged their bets, as they spiked imports before the announced tariffs were set to take hold. Additionally, concerns over inflationary pressures stemming from increased demand could further add to market hesitancy.
While the long-term effects remain to be fully realized, the developments of May highlight the importance of taking a long-term approach to markets. If you bailed on equities as we discussed last month, you missed out on the upswing. As with any dramatic twist, the full impact of the Trump tariffs continues to unfold as they have left a lasting imprint on trade negotiations and will undeniably reshaped the narrative of global trade. Walmart CFO John David Rainey told CNBC in an interview, “We’re pleased with the progress that’s been made by the [Trump] administration on tariffs from the levels that were announced in early April, but they’re still too high.” He added that Walmart is “wired for everyday low prices, but the magnitude of these increases is more than any retailer can absorb.” Apollo Global Management Chief Economist Torsten Slok has pointed out the US/China trade has not rebounded as container traffic has not returned.
While the initial tariffs plan has been walked back, leading to it all being a dream, the impact is still being felt. Just as markets charged higher quickly, trying to time the next plot twist is futile. Dallas fans never thought they would get rid of Bobby, but they also never thought they would see him back. Last week, Europe saw the U.S. administration hit them with a 50% tariff, which was reversed by the weekend. The economy still has some headwinds produced by the tariffs; but on the bright side, after five months of a downward slide, consumer confidence has rebounded, posting a print of 98.0 in May, up from 85.7 in April. Consumers do drive the economy, so if they are happy…
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* Shaded areas represent periods of recession.
Sources: The Conference Board; NBER
©2025 The Conference Board. All rights reserved.
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